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Email Marketing

Everything else is rented. Your list, you own.

Algorithms change, reach collapses, accounts get restricted. The list is the only audience that still turns up when the platform stops sending people. I build the sequences, write the campaigns, and keep the whole thing landing in inboxes.

Book a free discovery call See a sequence

30 minutes. Bring your list size and your last send — I'll tell you what's wrong with it.

68%average open rate across campaigns

340leads in 30 days on one nurture build

5platforms, so you keep the one you have

Why your list isn't earning

A list you don't email is just a spreadsheet.

"I've got two thousand people on there and I'm scared to send anything."

Almost every coach I meet is sitting on a list they built deliberately and then stopped using. It's the most valuable asset in the business, and it's depreciating quietly while the attention goes to platforms that keep changing the rules.

Nothing happens after they subscribe

They get the freebie and then silence for six weeks. By the time you do email, they've forgotten who you are.

ii.

You only email when you're selling

Which trains people to brace when they see your name, and to open only the ones they can safely ignore.

iii.

It's landing in Promotions

Or worse. You're writing well and nobody's reading it, because the technical side was never set up.

PrimaryPromotionsSpam

Your email

Authentication

SPF, DKIM and DMARC set up on your domain. Without them you're an unverified sender, and providers treat you accordingly.

List hygiene

Dead addresses and long-term non-openers removed. A smaller list that engages beats a big one that drags your reputation down.

Sending behaviour

Consistent volume, real replies, and content that doesn't read like a sales flyer. Deliverability is earned, not configured once.

Inside a welcome sequence

Five emails, each with one job.

This is the sequence that runs the moment someone joins your list, and it's the highest-leverage email you'll ever write, because it's the only one everybody reads. Step through it.

From: You · to a new subscriber

EMAIL 01 OF 05

Sends

Its one job

What's included

The sequences that run whether you're working or not.

Welcome sequence

The five emails above, written for your voice and your offer. Everything else performs better once this exists.

Nurture & broadcasts

A regular email people actually want, on a rhythm you can sustain, so selling isn't the only time you appear.

Launch sequences

Warm-up, open, the middle days, objection handling and close — built to a date and tracked through it.

Abandoned cart & checkout

For anyone selling a product or programme. The cheapest revenue in email, and the most commonly missing.

Post-purchase & onboarding

What happens after they pay decides whether they refund, renew or refer. Usually nobody has written it.

Re-engagement & win-back

Waking the quiet half of your list, and cleanly removing the part that's never coming back.

Segmentation & tagging

So people hear about the thing that fits them, and your unsubscribe rate stops punishing you for sending.

Deliverability setup

SPF, DKIM, DMARC, list cleaning and warm-up. The invisible work that decides whether any of the above gets read.

Your platform, not mine

I work in whichever you already pay for.

Migrating platforms is disruptive and usually unnecessary. I'll recommend a move only when your current tool genuinely can't do what your offer needs — and I'll tell you when it can.

Kit

Creator-first, strong automations, built for people selling courses and memberships.

ActiveCampaign

The deepest automation and CRM logic here. Right when segmentation gets genuinely complicated.

Flodesk

Beautiful templates, flat pricing, simple automations. Good when design matters and logic doesn't.

Mailchimp

Familiar and widely integrated. Perfectly workable, and often what you already have.

MailerLite

Light, affordable and more capable than its price suggests. A sensible first proper platform.

Recent work

Real sends, real numbers.

Across campaigns 68%average open rate

Averaged across sends rather than picked from a best week. Opens are an imperfect measure since Apple's privacy changes, so we track clicks and enquiries alongside them.

Nurture build · Texas 340leads in 30 days

Email nurture alongside SEO and launch strategy for a geriatric oral care trainer, feeding a launch week that brought in $9,200.

Automation · Grit and Bloom 6 levelsof value ladder, automated

Email automation wired through a six-tier offer ladder, from free entry point to a $2,997 programme with a recurring community beneath it.

Book a free discovery call

Honest fit

Worth knowing before you book.

Email is the highest-return channel in marketing, and also the easiest to waste money on.

This is built for you if

You have a list, even a small one, and it's currently doing nothing
You have something to sell that people already buy
You'll give me your voice — a few calls or voice notes, so it doesn't read like a template
You're turning over [ADD revenue band]

Let's talk about something else if

You have no list and no lead magnet. Start with a funnel, then come back
You bought or scraped the list. I won't send to it, and neither should you
You want daily sends to a list that hasn't heard from you in a year. That's how domains get burned
You want the sequences written once and never touched. Email needs maintaining, not installing

Before you ask

The questions everybody asks.

My list is small. Is it worth it?

Usually yes, and often more than for a big one. A few hundred people who opted in deliberately will out-earn several thousand cold addresses. Small lists also let you write like a person rather than a broadcaster, which is exactly what makes email work.

How often should I email?

Consistently beats frequently. Weekly is the usual answer for coaches, fortnightly is fine, and monthly is where people start forgetting who you are. We set a rhythm you can hold, because stopping and restarting is what damages a list.

My emails go to Promotions. Can you fix that?

Often, yes. It usually comes down to domain authentication, list hygiene and sending patterns rather than anything you wrote. We check authentication first, because that's the fault that makes everything else pointless.

Do you write the emails, or just build them?

Both. Written in your voice from calls or voice notes, then built, tested and scheduled in your platform. You approve before anything sends.

Do I have to switch platforms?

No. I work in Kit, ActiveCampaign, Flodesk, Mailchimp and MailerLite, and I'd rather you kept what you're paying for. A migration only makes sense when your current tool genuinely blocks something you need.

Is 68% opens realistic for me?

It's an average across campaigns, and open rates have been unreliable since Apple's Mail Privacy Protection inflated them industry-wide. Treat it as directional. Clicks, replies and enquiries are the numbers we'll actually judge the work on.

What does it cost?

[ADD starting price] Email can be booked on its own, as a one-off sequence build, or bundled with funnels, social or launch support on a monthly retainer.

Who actually does the work?

I do — the writing and the building. Syndivo is me, Krina Shah. Your list doesn't get handed to a copywriter who's never seen your funnel.