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SEO · AEO · GEO · Local

Ranking on Google is no longer the same as being found.

People now search in four places: Google results, AI summaries, chat assistants like ChatGPT and Perplexity, and the local map pack. Being visible in one of them isn't the same as being visible at all.

Book a free discovery call

30 minutes. I'll tell you which of the four you're actually missing from.

450%organic traffic growth for one client
340leads in the first 30 days of that build
CertifiedSemrush SEO, Google, HubSpot

Where search actually happens now

One question, four different answers.

"We rank on page one. So why has nobody called?"

Someone types best marketing agency for coaches. Depending on where they type it, they get four completely different sets of results — and being in one of them tells you nothing about the other three. Select a surface to see what wins it.

SURFACE 01 · SEO

Classic organic search

    Local SEO & Google Business Profile

    Three listings sit above everything else.

    For anything with "near me" or a place name attached, the map pack appears before the first blue link. Getting into those three is a different job from ranking a page, and it turns on things most SEO work never touches: your profile, your categories, your citations and your reviews.

    01

    Profile built properly

    Categories, services, hours, service areas and photos completed and kept current, not filled in once and forgotten.

    02

    Citations & consistency

    Your name, address and phone number matching everywhere they appear. Contradictions are what keep listings out of the pack.

    03

    Reviews, asked for properly

    A request flow that runs automatically after delivery, so reviews arrive steadily instead of in guilty bursts.

    The honest timeline

    SEO is slow, then it isn't.

    Anyone promising results next month is selling you something else. The shape below is what compounding actually looks like, and the first three months feel like nothing is happening because, visibly, it isn't.

    MONTHS 1–3 Fixing, structuring, publishing MONTHS 4–6 First pages land, enquiries start MONTH 7+ Compounding, and it keeps paying traffic you stop paying for

    Illustrative shape, not a forecast. One client's organic traffic grew 450% — from 200 to 1,100 visits a month — over the course of an engagement.

    What's included

    All four surfaces, worked at once.

    01

    Technical audit

    Crawlability, indexation, speed, Core Web Vitals, redirects and the structural faults quietly capping everything else.

    02

    Keyword clusters

    Grouped by topic and intent, mapped to pages, so each page has one job instead of three pages competing.

    03

    On-page optimisation

    Titles, meta, headings and internal links written in the words your buyers actually use, not the ones you'd prefer.

    04

    Schema markup

    Organisation, service, FAQ and breadcrumb markup, which is how machines understand a page rather than guess at it.

    05

    Answer-shaped content

    Content structured so a question gets a direct answer in the first sentence — the format snippets and AI summaries lift.

    06

    Entity & citation work

    Consistent naming, profiles and third-party mentions, so AI tools can tell who you are with confidence.

    07

    Local & Google Business Profile

    Profile, categories, citations and a review flow, for anyone whose buyers search with a place attached.

    08

    Reporting that means something

    Rankings, traffic, and enquiries — plus periodic checks on whether AI tools mention you when asked.

    Recent work

    Real growth, real numbers.

    Organic growth · Texas 450%200 to 1,100 visits a month

    A geriatric oral care trainer. SEO alongside launch strategy and automation, producing 340 leads in the first 30 days and a $9,200 launch week.

    Across engagements 340%average traffic increase

    An average rather than a best case, across the accounts where organic growth was the brief.

    Already working in AEO & GEO Publishednot just promised

    I write publicly on generative engine optimisation and answer engines, and offer AEO/GEO white-label to other agencies. This isn't a service line added last week.

    Book a free discovery call

    Honest fit

    Worth knowing before you book.

    SEO is the easiest service to sell badly, so here's where I'd turn you away.

    This is built for you if

    • You can commit to [ADD minimum term, e.g. 6 months]. Below that, nothing has time to compound
    • You have a site worth sending traffic to, or you're fixing that alongside
    • You want enquiries rather than rankings for their own sake
    • You're turning over [ADD revenue band]

    Let's talk about something else if

    • You need leads this month. That's ads or outbound — SEO can't be rushed honestly
    • You want a guaranteed number-one ranking. Nobody can promise that, and anyone who does is guessing
    • Your site converts badly. Fix that first, or we'll be paying to send people to a leak
    • You want volume of blog posts. Thin content published weekly is how sites get worse, not better

    Before you ask

    The questions everybody asks.

    What are AEO and GEO, in plain terms?

    AEO is answer engine optimisation — being the source Google lifts into its answer box or People Also Ask. GEO is generative engine optimisation — being named when someone asks ChatGPT, Perplexity, Gemini or Claude for a recommendation. Both reward the same things: clear structure, direct answers, consistent facts about who you are, and being mentioned by sources other than yourself.

    How long before I see results?

    Technical fixes show within weeks. Rankings and enquiries generally start moving between months four and six, and the compounding happens after that. If someone promises page one next month, they're selling ads and calling them SEO.

    Do I need local SEO if I work remotely?

    Often not, and I'll say so rather than sell it. Local matters when buyers search with a place attached. If your clients are worldwide and nobody searches for you "near me", that budget belongs in content and GEO instead.

    Can you guarantee a number one ranking?

    No, and neither can anyone else. What I can commit to is the work that reliably moves rankings, plus reporting honest enough that you can see whether it did.

    Why does being mentioned elsewhere matter so much?

    Because a claim on your own site is just a claim. AI tools and search engines both weigh agreement across independent sources — directories, publications, podcasts, roundups. A brand described consistently in three places is trusted in a way a brand describing itself once is not.

    Do you write the content too?

    Briefs, structure and optimisation are included. Full article writing pairs with the content writing service, or your writer can work from the briefs — they're built to be handed over.

    What does it cost?

    [ADD starting price] SEO can be booked on its own or bundled with content, web or funnels on a monthly retainer that includes strategy calls, Slack access and analytics reporting.

    Who actually does the work?

    I do. Syndivo is me, Krina Shah — Semrush certified in SEO fundamentals, plus Google and HubSpot certified. No outsourced link-building, and no reports generated by a tool I've never opened.

    Let's build something beautiful together.

    Ready when
    you are.

    "Whether you need strategy, systems, or someone to finally get it done — I'm here."

    Book My Free Discovery Call View Services & Pricing