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Social Media Management

You don't need to be everywhere. Just unforgettable where it matters.

Strategy, content, publishing and reporting for the two or three channels your buyers actually use. Not thirty posts a month scattered across eight platforms nobody's reading.

Book a free discovery call Find your channels

30 minutes. We'll work out where you should actually be before you commit to anything.

4.2×average follower growth across accounts

2×performance reports a month, not one

100+brands across twelve industries

Why social burns people out

Posting everywhere is how you're seen nowhere.

"I post constantly and it still feels like shouting into a void."

Spread across eight platforms, nothing gets enough attention to compound. The algorithm never learns who you're for, your audience never builds a habit, and you burn a working day a week finding out.

You're on every platform, badly

A dormant TikTok, a half-finished LinkedIn, a Pinterest you set up once. Presence without depth reads as abandoned.

ii.

You post, then vanish for a fortnight

Batches when you have energy, silence when you don't. Consistency is what compounds, and inconsistency resets it.

iii.

You've no idea what's working

Likes aren't leads. Without reporting tied to enquiries you're optimising for the wrong number entirely.

Same hours, same person, entirely different result. The first step is deciding what to stop doing.

Choosing where

Every platform is good at something. Few are good for you.

This is the conversation we have on the call, and it usually ends with you dropping something rather than adding one. Pick a channel to see what it's genuinely for.

CHANNEL 01

Instagram

Best for

What we'd publish

How consistency actually happens

One idea, properly used, feeds a fortnight.

Nobody sustains original daily content alone, and the people who look like they do aren't. Every month starts with a small number of real ideas, and each one gets rebuilt natively for each channel rather than copy-pasted across them.

What's included

Handled monthly, so you can stop thinking about it.

Channel strategy

Which two or three you commit to, what each is for, and what we stop doing to make room.

Monthly content plan

Pillars, angles and a calendar you can see, approved before anything gets made.

Design & copy

Carousels, reels, stories and pins built in your brand, with captions and hooks written to be read.

Scheduling & publishing

Queued and posted on the rhythm we agreed, so consistency stops depending on your energy that week.

Profile optimisation

Bio, links, highlights and headline, so the people who do land on you understand what you sell.

Community management

Comments and DMs answered in your voice. Reach is what the replies build, not what the post starts with.

Reporting, twice monthly

A mid-month check and a full month-end report, so a bad fortnight gets caught while it's still fixable.

Quarterly reset

Every quarter we look again at whether these are still the right channels. Sometimes the answer is no.

Recent work

Real accounts, real numbers.

Across managed accounts 4.2×average follower growth

Measured across the accounts under management, not a single best-case screenshot pulled out of context.

Retainer · PMG Consulting Group 2×reports a month, ongoing

A continuing social performance engagement with monthly and mid-month reporting, so decisions get made on numbers rather than on how the month felt.

Community growth · Texas 380community members

Built alongside a course launch for a geriatric oral care trainer, where social carried the warm-up and the community became the retention layer.

Book a free discovery call

Honest fit

Worth knowing before you book.

Social is the service people most often buy for the wrong reason, so I'd rather be direct.

This is built for you if

You have an offer that already sells, and you want social feeding it rather than replacing it
You'll give me your face and your voice occasionally. Nobody follows a logo
You're turning over [ADD revenue band]
You can commit for [ADD minimum term, e.g. 3 months]. Social compounds or it does nothing

Let's talk about something else if

You want leads next month. Social is a slow layer — funnels or ads are the faster answer
You want all eight platforms covered. I'll actively talk you out of it
You're measuring success in follower count rather than enquiries
You want viral. I can build consistent and compounding; nobody can promise viral honestly

Before you ask

The questions everybody asks.

How many posts do I get a month?

I'd rather agree a rhythm than sell you a number. Volume is the wrong unit — thirty forgettable posts lose to twelve that people save and send on. We set the cadence per channel on the call, based on what you can sustain being the face of.

Do I have to be on camera?

Not constantly, but occasionally yes. Coaching is bought from a person, and accounts that never show one grow far more slowly. We'll find the lightest version that works — batching a month of clips in one sitting is usually it.

Which platforms do you manage?

Instagram, LinkedIn, Pinterest and Facebook, plus short-form video across them. We choose two or three, not all of them, and I'd rather you dropped one than added a fifth.

How long before it works?

Profile and positioning changes show up within weeks. Compounding reach takes a quarter or more, which is why the minimum term exists. If you need results faster than that, funnels or paid ads are the honest answer and I'll say so.

What does the reporting actually cover?

A mid-month check and a full month-end report: what published, what performed, what it did for profile visits, clicks and enquiries. Twice a month rather than once, so a fortnight that isn't working gets caught while there's still time to change it.

What does it cost?

[ADD starting price] Social can be booked on its own or bundled with content, email or launch support on a monthly retainer that includes strategy calls, Slack access and analytics reporting.

Who actually does the work?

I do. Syndivo is me, Krina Shah. Your captions aren't going to a content farm, which is also why I cap how many accounts I take on.